While we know that decision engines can help optimize your risk assessment, credit scoring, fraud detection, and compliance, such platforms can go a long way in helping you better segment your customers and optimize cross-selling your products to them. 

Decision engines can analyze customer data and segment customers based on their behaviour, preferences, and needs. This can help banks and finance organizations to identify cross-selling opportunities and target specific products and services to each customer segment.

The engine can also help suggest products as per the customer data:

Decision engines can analyze customer data and provide personalized product recommendations to customers. This can help organizations increase cross-selling by suggesting products and services that are relevant and attractive to each customer.

Decision engines can also suggest cross-selling by analyzing sales patterns:

Decision engines can analyze sales data to identify patterns and trends in cross-selling. This can help banks and finance organizations to optimize their cross-selling strategies by identifying the most effective products and services to offer to each customer segment.

Marketing can benefit a lot from decision engines as they can help target specific products and drive sharper campaigns for the segmented audience:

Decision engines can analyze customer data to identify the most effective marketing channels and campaigns for each customer segment. This can help banks and finance organizations to promote cross-selling products and services to the right customers at the right time.

Overall, decision engines can help banks and finance organizations optimize their cross-selling strategies by providing insights into customer behavior, preferences, and needs, and identifying the most effective products, services, and marketing campaigns for each customer segment. This can lead to increased revenue and customer satisfaction, as well as improved customer retention and loyalty.

Celsuion’s proprietary decision engine – DECIDE can help you do all this and more! And the best part is that the platform can be used by subject matter experts to create strategies in real-time by effectively changing business rules through a low/no code interface. 

If you would like to know how DECIDE can help your business gain more loyal customers, faster, click here.